Paanee
Take A Look At The Design Process
About The Brand
Visual identity and logo development for Paanee, a luxury wellness spa and infrared sauna located in Rhode Island. The brand name comes from the Hindi word for water, पानी. Using the elements of this Devanagari script, the logo design represents the fluidity of the script itself, and the physical properties of water—especially with wellness and traditional healing methods.
My Creative Solution
Through the process of market analysis, the initial research determined the outcome for the preliminary designs for the logo. Color palettes and mood boards aided my client in narrowing down the selections, and we further developed the four logo variations for the brand identity. Crafting a strong imagery, using demographics and personas led to the development of the brand narrative and overall visualization of the brand.
The Results
After the implementation of the design, the client received branding materials, such as business cards and marketing pages, in addition to a landing page for the introduction of the brand.
