The Lily Pad
Take A Look At The Design Process
The Concept
The Lily Pad is a brand concept for non-toxic, disposable menstrual products. The pad shape is inspired by the water lily leaf, allowing for flexibility. This versatile branding reflects that by laying out different illustrative and typographic formats, with a classic and fun color palette and style.
My Creative Approach
A fresh, vibrant design that emphasized mystical elements of femininity and creative freedom. The approach to realizing this concept was on enhancing the perception of feminine products. The design also included characteristics of mythology using subtle iconography.
The Results
This design concept was developed for a digital competition and it was chosen in a public vote.